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5 Common Open House Mistakes

While an open house may not be necessary to sell a home, they can definitely help stir up interest in a new listing. It also provides an opportunity to get some early feedback regarding the strengths and weaknesses of how the home displays. An open house also provides real estate agents to have plenty of opportunities to network with and qualify leads.

However, too often sellers and agents fall into the common traps of showing a home on the open market. Here are five common open house mistakes that can cost more than just a lost sales opportunity:

1. Over Sharing

A common mistake that many realtors in Las Vegas inadvertently make during an open house is over sharing the seller’s private business to the public.

Family photos, unique wall art, and grandma’s handmade quilt will not necessarily entice potential buyers. Refrain from displaying personal items. A neutral home staging makes for the best visual. People must be able to envision themselves living in the home, which can be difficult to do in a highly personalized space. It is a time consuming process to not only clean the home thoroughly, but to rearrange and remove certain items, but the results are worth it.

2. Not Marketing

Two open house signs and a cluster of balloons will not draw in serious buyers. You will, however, pull in nosy neighbors.

Real estate agents who neglect to market and advertise an open house properly waste their time as well as the seller’s. In order to reach the greatest number of people, invest in excellent photography, posts on numerous marketing platforms, utilize social media, and don’t neglect word of mouth. Something as simple and free as asking nearby neighbors to spread the word to their friends and colleagues can increase your odds of attracting serious buyers.

3. Masking

Music can’t cover the sound of a busy street. A potted plant can’t hide cracks in the plaster. Concealing flaws with out actually fixing them does not endear buyers, especially a first time home buyer.

Too often realtors resort to a quick cosmetic camouflage. We want to warn against this, because it can easily backfire. Rather than relying on gimmicks, it is better to work with the seller on improving minor problems. If visitors question issues that are not amenable, such as limited street parking, a pot hole in the street, or a broken fence, recognize the legitimacy of their concerns, and tell them you will definitely take these matters into consideration. Most people in the market for buying a home knows each home has it’s own positives and negatives. Stay truthful, and you will have better chances at closing the deal. However, representing a home in a disingenuous manner will only lead to bigger problems later.

4. Hovering

No one likes to feel watched. Real estate agents, and even worse, the home sellers, can sometimes become overzealous and stalk each visitor as they wander through the open house. Sellers in particular, can have a tendency to lecture and boast to the point of making others uncomfortable. To avoid awkward interactions, hold the open house without the seller present. Allow visitors the space and time necessary to soak in the home, without being hovered over. If the home has been secured properly beforehand, there is no need to haunt visitors as they wander.

5. Not Listening

Being a great listener is a great asset to a real estate agent during an open house. This is especially true if visitors make the same criticisms. If everyone remarks about the dingy paint, that feedback is valuable to the agent and seller. An open house reveals overlooked defects that matter.  However, a realtor that doesn’t seem interested in a potential buyer, and seems to be not listening, only will cause a lead to feel neglected.

Also, listening can help you persuade your seller to improve the house you are showing. For real estate agents dealing with sellers too stubborn to invest in upgrades or repairs, being able to take legitimate concern from potential buyers to the seller will most likely help them invest money into standard repairs and upgrades.

Showing a house is never an easy task. However, being able to stay away from these common mistakes will help you gain new clients as well as maintain the respect of other realtors in Las Vegas.