Fall Real Estate: 6 Seasonal Selling Tips

Even in the desert of Las Vegas, signs of the Fall season are already here – the vibrant colors and cooler temperatures set the perfect stage for home selling. Here are six tips to help you take advantage of the Fall real estate market.

1. Organize a Plan

As the old adage goes, “a failure to plan is a plan for failure.” Even the most successful real estate agents can benefit from analyzing past data to guide them in the future. If you haven’t already done so, it’s a good idea to make a spreadsheet of all your past transactions. Include information like age demographics, how clients found out about you, and any other details you have like personal interests, occupation, etc. See if you can identify any similarities on past deals, and focus on targeting your efforts to similar audiences in the Fall.

2. Register for a .Realtor Domain

Starting October 23rd, real estate agents will be able to register for their own .Realtor domain through the National Association of Realtors. A .Realtor domain can give you an advantage on the major search engine, so it’s well worth registering. Adding specific zip codes can also increase your visibility online, so register early to get the most out of this opportunity.

3. Take Advantage of the Seasonal Decor

Autumn is the beginning of the holiday season, and provides a perfect photo opportunity for your target neighborhoods. Take advantage of neighborhood decorations, fall foliage, and events by capturing quality photos throughout the season. You can use these photos year-round to highlight the community for listings in the neighborhood.


4. Participate in Events

There’s no shortage of community events during the Fall and Winter seasons, and that means plenty of opportunities to get involved. There are many ways to participate in events – you could sponsor a holiday themed event, host your own, or give out prizes at a popular event. Giving back to the community is also a great way to generate leads and increase awareness about your business.

5. Hold Early Showings

Since days are shorter during Autumn, it might be best to forego evening showings. Instead, try to take advantage of block parties or neighborhood events by scheduling open houses on the same day.

6. Reach Out to Your Top Contacts

The holidays provide a great opportunity to reach out to recent clients, and leads who have expressed interest. Do something holiday themed for these prospective leads on a weekly basis to foster a great relationship for future sales.

The days might be shorter during the Fall, but they are jam packed with opportunities. To learn more about Las Vegas realty, contact the Elite Realty brokerage at 702.835.5255 today.