Sure, you know how to stage all types of houses, and you’re a pro at finding leads, but what if there was a way to reach out to potential clients you wouldn’t otherwise reach and even make a house sell faster?
But aren’t open houses ‘dead’?
No, the internet hasn’t killed the open house – in fact, MLS open house listings can create a buzz surrounding a property that can cause people to act with more urgency when it comes to making an offer. In order to maximize the benefits of hosting an open house, follow these simple tips and wait for the offers to start rolling in.
A successful open house is a well-attended open house. One of the best ways to attract prospective buyers is by harnessing the power of the internet. Promoting your open house online is a great way to make sure that as many people as possible see the listing. Plus, buyers that spend a lot of time looking for houses online are often unrepresented – which means more potential leads for you.
If you can, greet everyone who attends as they’re walking in the door. The reasoning behind this is twofold: you’ll be able to screen visitors and keep an eye out for any potential sketchy behavior (which is possible whenever anyone invites strangers into a home), but more likely, this is your chance to develop a relationship with potential homebuyers who likely don’t have an agent yet.
…But not too pushy
Find the right balance between letting open house attendees explore on their own while also making a lasting impression is a skill that takes a little time to master. Asking open-ended questions is a great way to get a feel for how serious they are about not only the house you’re showing, but about buying a house in general. These leads can take a little longer to develop because ‘internet buyers’ can be hesitant to give out too much information, but they’ll need an agent eventually. If you can introduce yourself and get to know their needs without making them feel pressured, who’s to say that agent won’t be you? The same goes for ‘nosy neighbors’, who can (and often do) turn into clients down the road.
Signs still matter.
On the day of the open house, put up as many signs as you can around the neighborhood. Often, a lot of traffic at open houses will come from folks who didn’t necessarily plan on coming to an open house that day, and that’s okay. As long as you’re making a connection with everyone who walks in the door, you’re building your network of potential clients down the road. Plus, you never know who will fall in love with the property. It’s also a nice touch to include small signs throughout the house that signal sought-after features like hardwood floors, updated kitchen appliances, and low-maintenance siding.
Prepare informational packets about the house, neighborhood, and local market, and leave them on the kitchen or dining room table. Hand these to visitors even if you don’t think they’re serious about buying the property you’re showing that day – they’re at an open house for a reason, and as long as your contact information is on every page, it’s a great way to market yourself to potential clients you might not otherwise reach.
Open houses are a great opportunity to hear about what buyers are looking for in a house/neighborhood. It’s a chance to be somewhat of a fly on the wall – you’d be surprised at some of the things you overhear at open houses. Since they’re informal, people are often more willing to say what they really feel about a house or neighborhood, especially if they don’t think anyone is listening.
Planning a successful open house takes time and energy, but if you do it right, the rewards can be exponential. Elite Realty is one of the leading Las Vegas real estate brokers that’s committed to helping agents, homebuyers, and homeowners at every step of the buying and selling process. Call 702.835.5255 to learn more about finding an agent or joining our team!